web 2.0

Tuesday, November 10, 2009

Optimize Your Posts As You Write!

SEO Blogger allows you to find the most sought-after keywords for your subject without ever leaving your blog editing screen. This tool sits alongside whatever blog publishing software you're using so you can do keyword research and optimize your posts as you write. Then, simply hit "Publish" – and you're done!

This is a Firefox browser plug-in.  I have nine different browsers installed on my Macs and PeeCees, and Firefox is my favorite.  If you don't have it, try it!

If you don't have it you can't use the SEO Blogger tool.

Free Keyword Suggestion Tool!

Do your articles need to be interesting?  Do they need to be thought provoking?  Do they need to be creative?  Do they need to be informative?

The answer is yes to all of the above.

However, if you want your article to be read by millions of people, you also need to be concerned about using the right keywords.  I'm a "word herder" (a writer), so I know that many different words can be used to describe the same thing.

Do you use a dictionary or thesaurus while you are writing?  I use both, and many other writing tools as well, including a keyword suggestion tool.  There are many available, the one that is probably the easiest to use is the Free keyword suggestion tool from Wordtracker.

Using this, and other tools properly will help to ensure that the articles you write will be read by more readers, because they will include words that are optimized for the search engines.

Grab Your Readers With a Catchy Title!

Hint for writers:  It is very important to come up with a catchy title for your article. "Centia" is a process for converting trap grease (a waste product from restaurants) to a green jet fuel.  (A typical flight from coast to coast, adds as much CO2 into the atmosphere, per passenger as driving your car for three months.)


A cool example of a title for an article about "Centia" might be:  "From The Drain To The Airplane", in reference to making jet fuel using the waste grease from restaurants.  Hint:  Words that rhyme will usually help you.  Another cool example for the same article might be: "How To Make Pigs Fly!" (A reference to using pork fat for making jet fuel!)


Another title example might be, when writting an article about Jerry Woodall's new discovery about how to make hydrogen on demand using an Aluminum/Gallium alloy, you could title it: "A Happy Accident", in reference to the fact that it was discovered by accident.  Also,  it is similar to title of the motion picture, "Happy Accidents", a 2000 film starring Marisa Tomei and Vincent D'Onofrio.) You could also title it:  "A Car That Makes Its Own Fuel!" (In reference to putting metal alloy pellets into a a car's tank of water to produce Hydrogen fuel.)

Using just a few well chosen words in your title could very well capture the interest of a potential reader so that they actually read the article that you worked so hard to create.

Monday, November 9, 2009

First Topic Ideas For Our Planet Greenology Website!

Planet Greenology will be launched sometime in February of 2010.  We will "partner" with the Discovery Channel program titled "Planet Green" by purchasing advertising on their channel, receiving PSAs (Public Service Announcements), and by cross-linking with their website.

We will drive traffic to their website, and viewers to their broadcast channel.  In exchange, they will drive traffic to our website.  A win-win relationship.

Prior to launching our website, we need to write at least 60 articles.  These articles need to be well written and supported by photos and/or video (plus Flash animation).

Following are some of the first topic ideas (more TBA):
  • "Serenbe" Sustainable Community
  • "Growing Power" Farm, Milwaukee, Wisconsin
  • "Climate Action Club", the Lincoln Academy, Maine
  •  "Brushfire Records", Los Angeles, California
  •  "Sustainable Wave", Austin, Texas
  •  "Martin Guitar Company" (C.F. Martin & Co.)
  • "Urban Homesteader", Pasadena, California
  •  "New Farms for New Americans", Burlington, Vermont
  •  "Revolution Foods", Almeda, California
  •  "Weiss/Manfredi Architects", New York, New York
  •   "Kieran Timberlake Architects", New York, New York
  •  "LV Kit Home Series", Perryville, Montana
  •  "Nano Battery", Dr. Angela Belcher, MIT
  •  "Lithium Ion Batteries", Dr. Yet Ming Chiang, MIT
  •  "Centia" (green alternative to jet fuel), Dr. William Roberts, NC State University
  •   Dave Butler, NA BioFuels
  •  "Hyper Car", Michael Brylawski, Rocky Mountain Institute